A leading e-commerce platform reported a significant increase in orders from rural areas over the past year, crediting expanded logistics partnerships and mobile money integration for the growth.

Company executives say improved last-mile delivery networks have made it possible to reach customers in previously underserved regions within days rather than weeks.

“Rural Nigeria represents massive untapped demand, and we’re finally able to serve it properly,” a company executive said in an interview.

The platform plans to open additional regional distribution hubs this year to further reduce delivery times and support the growing rural customer base.